Trendly and Impact.com: credit creators for Impact sales

OVERVIEW

How it works

Every sale a Trendly creator drives is recorded in Impact as an action for Trendly's partner account. Trendly reads those actions for your campaign and puts them through the same steps as any other sale: matching the creator, commission, the hold period, reversals and payout runs.

Creator
Shares their code or link
A promo code you created in Impact, or Trendly's tracking link with their code as subId1.
Customer
Buys from you
Impact records the sale as an action for Trendly's partner account.
Trendly
Reads its actions every 15 minutes
Only Trendly's own actions, for your campaign.
Trendly
Credits the creator
Matches the code, works out the commission, holds it, then pays it out.

SETUP

What you do

Step 1: Approve Trendly as a partner
In Impact, accept Trendly into your program, the same way you approve any partner.
Step 2: Send Trendly your campaign id
Tell your Trendly contact the id of the Impact campaign (your program in Impact) that Trendly should read.

Step 3: Give each creator a way to be tracked

Use either or both, per creator:

OPTION	WHAT TO DO
Promo code	Create a promo code in Impact for the creator, spelled exactly like their Trendly code, such as `NOURA10`.
Tracking link	The creator shares Trendly's tracking link for your campaign with `subId1` set to their Trendly code.

Tracking link with subId1

https://brand.pxf.io/c/123/456/789?subId1=NOURA10

Step 4: Trendly connects it
Trendly staff connect your program to the Impact campaign in the program's Sales data tab. The first read runs within 15 minutes, and sales start showing in the program's Orders.

Why Trendly connects it, not you

The Impact account being read is Trendly's partner account, so its credentials are Trendly's. You never share your own Impact login or API keys.

MATCHING

Matching sales to creators

Each action is matched to a creator by the first of these that it carries.

CHECKED	IMPACT FIELD	MEANS
First	`SubId1`	The customer came through a tracking link carrying the creator's code.
Then	`PromoCode`	The promo code used at checkout, when the sale came without a link.

The link comes first because a seasonal offer often applies one public code for every customer, such as BLACK25 on a Black Friday landing page. That code names no creator; the link does.

Each action's CustomerStatus (New or Returning) is read too. A program that pays more for a new customer, as many Impact contracts do, pays its creators that rate on a New action and the standard rate on any other.

The code is matched to a creator's Trendly code without regard to case. An action that matches nobody is not lost: it lands in the program's Unattributed list, where you can assign the code to a creator. Assigning it credits every sale that code already brought in.

STATES

Impact states

Commission follows the state Impact gives the action.

IN IMPACT	IN TRENDLY	EFFECT ON COMMISSION
`PENDING`	`pending`	Nothing accrues yet.
`APPROVED`	`confirmed`	Accrues, and is held for the program's hold period before it can be paid.
`REVERSED`	`cancelled`	Reversed. If it was already paid, it comes off the creator's next payout.

What commission is worked out from

Normally from the sale amount on the action. If your program's commission basis is set to merchant declared, it is worked out from what Impact pays Trendly for the action instead, so creators can be paid a share of that.

CURRENCY

Currency

One currency per program

The Trendly program settles in one currency. A USD campaign works with a SAR program: each action converts at the riyal's fixed rate of 3.75 to the dollar, and the order keeps its original dollar amounts. Any other mismatch is skipped, not converted. Tell your Trendly contact the campaign's currency when you send its id.

TIMING

Timing and limits

WHAT	HOW IT WORKS
How often	Every 15 minutes. A new sale or a change of state shows in Trendly within about that long.
What is read	Actions updated since the last read, so later approvals and reversals are picked up as well as new sales.
Backfill	Impact allows at most 45 days per request, so Trendly reads history in 45-day windows, one after another.
Rate limit	Impact allows 500 requests an hour. Trendly stays inside it; there is nothing for you to manage.

QUESTIONS

Questions

QUESTION	ANSWER
Do we need a Trendly API key?	No. Nothing calls Trendly from your side.
Do our developers change anything?	No. Setup happens in Impact and in Trendly.
Who pays the creators?	Trendly, in its payout runs, as with any Trendly affiliate program.
Our sales do not run through Impact. What then?	Use the Sales API, or the Cloudflare Worker if your site runs on Cloudflare.
Where do we see the sales?	In the program's Orders, like any other sale. Unmatched codes are in the Unattributed list.